Closing the year, I leave you my digital marketing predictions for 2021
There is no doubt that 2020 is a year that has marked a before and after for many things, mainly in the history of the Internet, the forms of interaction between people and brands, and the consumption habits of Internet users. Closing the year, I leave you my digital marketing predictions for 2021
2020 has left its mark in many areas of our lives, starting with the trade manifested in historical records of online sales from the hot sale in Mexico to the good end. Undoubtedly, the fact that people could not leave home forced to make many of the fundamental purchases or not from our Smartphone and lose the fear of buying on the internet and receiving at home.
The pandemic also gave way to other factors around the internet: the home office, cybersecurity and awareness of cyberspace, the use of personal data and finally online learning. All are very important lines that are worth delving into, which perhaps I will do in another article. For now, I want to turn to see the future a little and start to see how we can take these lessons to try to handle 2021 with more preparation and with greater clarity.
So without further ado, here are some of my predictions for 2021, it is worth mentioning that many of the things you are about to read may not be fulfilled since they are based on my observation and reading material from the last semester of 2020.
Increase in the demand for digitization.
More and more companies of all sizes are realizing that potential customers are turning to see the internet as a source of information and purchases, buyers tend to see 3 or 4 options before making a purchase decision, so We depend on an excellent strategy and on being in front of the client from the moment they look for information until they make the purchase decision. Entrepreneurs recognize that digital marketing should be taken seriously and not just left to a family member who may be good with a cell phone or computer, but left in expert hands.
Show reality.
Users are saturated with information and digital advertising, pretending to be traditional advertising for micro-businesses tends to have lower results, for micro companies the best strategies are to be transparent as they are, while for a company that seeks long-term positioning to maintain the corporate image with elements of reality it will be what will give better results.
Relive email marketing.
Due to the trend of message personalization, using labels to classify consumers within email marketing tools will help us to give more direct messages based on real interests of our potential customers, in addition to using remarketing elements and personalized audiences and Similar.
Increase in supply of directional marketing agencies
Google increased the amount required for an agency to be considered a partner in 2021, with a 100% increase from $ 10,000 to $ 20,000, so one of my Digital Marketing predictions is that in 2021 the agencies dedicated to providing Google Ads services will seek strategies to increase the investment of google ads among users, these strategies range from free consultancies to help you manage your campaigns in a better way, to free services seeking to increase your investment budget.
